About us

The makers of Super-flex are the world’s leading experts on Deer Velvet. Founded by a team of veterinarians with over 30 years field experience working on 3 continents, Super-flex comes out of the strong desire to improve the health and wellbeing of pets. Super-flex is committed to the creation of natural products that enhance, heal and foster wellbeing in animals, and each product’s formulation is conceived with the care and consideration that it will bring best results to someone’s beloved pet. 

Super-flex is led by founder and CEO Dr. Doron Zur, a practicing vet for over 20 years. Dr. Zur studied for his honors degree in small animal medicine and clinical pathology in South Africa, and today runs a successful practice with four veterinarians, specializing in joint diseases.